At first, we were just building speakers for people like us who didn’t want to worry about durability and performance. When we found a way to make a battery that could make the party last forever, we knew that we had something truly unique. We decided to go all in.
We called ourselves SOUNDBOKS, borrowed money, bought the materials for 400 speakers, and took out some ads online. Sales took off, especially in the Roskilde community. We gathered 24 friends and worked day and night for two weeks in a small garage, and delivered the last speakers just days before it started.
We’d opened up an office in Copenhagen, but we saw a chance to go global. We took a chance, applied to Y-Combinator and became the youngest Europeans to be invited. We moved to San Francisco, launched a Kickstarter and raised $780,000. We expanded operations, made a lot of friends and a few mistakes, and discovered our second home in Los Angeles.
Today, there are over 240,000 SOUNDBOKS speakers in over 40 countries, and we are on a mission to connect a community that is pushing the possibility of what can happen when awesome people and great music come together in epic locations.